Materialism is
what describes how much a culture values physical, material possessions.
Cultures that value materialism put a high emphasize on achievement and the
monetary value of jobs. Individuals in these cultures are more motivated by
immediate, extrinsic rewards. These rewards could be could be a raise in
salary, a bonus, and moving up on the corporate ladder. This fuels a competitive environment where everyone has to watch their own back because of the fight for resources and rewards.
The view that is
opposite of materialism is that of cultures who place a high value on
individuals. The strive for a high quality of life, but not through the means of wealth and possessions.These cultures are focused on relationships, the overall well
being of a person, and achieving goals through cooperation rather than
competition. Individuals in non-materialistic cultures are not motivated by monetary
gains such as financial rewards, but rather look for a job that is
intrinsically motivating by being meaningful.
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