Time Orientation is the term Hofstede uses in regards to the different types of decision making and their effects on the future of the individual or company. Different cultures and countries have different orientations
compared to time and the future. There are those who are short-term oriented
and others who are long-term oriented.
Short-term orientation is focused on
living in the present. Members of cultures that are focused on how decisions
are in the short-term, prefer immediate rewards rather than other types of
delayed gratification. They also tend make decisions that are best in the
moment but ignore any negative affects later down the road. Examples of these
countries are Pakistan, the Philippians, the United Kingdom, and the United
States.
On the other hand, countries, such as Japan and China, have long-term
orientation. This means that they have a greater concern for the future than
the immediate “quick fix.” They look to see how possible decision may effect future generations. They are okay with being patient and making sacrifices in the short-term, if it would lead to a better outcome in the future, even if that means for the generation that comes after them.
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